New Tide Plus Double Power detergent powder has Stain Magnets, which can remove the toughest of stains to give you STAINLESS WHITES. Tide Plus’ improved formulation and enzyme system has been specially designed to beat tough kitchen stains and give you outstanding whiteness. We often get food stains while cooking, when kids eat, while spending time with family. Tide Plus Double Power has easy dissolution in water and great foaming properties which removes stains easily. The product works on both white and coloured clothes. Tide’s Double Power refers to the superior formulation vs. Tide Naturals. Tide, a unit of Procter and Gamble, is the World’s Oldest and Most Trusted Detergent brand and is the Market Leader in 23 Countries around the world.